Twin-Star International Names
The Media Matters as their PR Agency of Record
Delray Beach, FL., April. 10, 2013 – Twin-Star International, an award-winning home furnishings manufacturer of quality furniture, thermoelectric wine coolers and electric heaters, has named home furnishings specialists The Media Matters, Inc. of Lexington, N.C. as its public relations agency of record. Headquartered in Delray Beach, FL, Twin-Star International brands include ClassicFlame® Fireplaces, Duraflame®, Chimney-free®, Tresanti® media consoles, home office, kitchen islands, and refrigerated wine cabinets, and Black & Decker® and Luxe™ bathroom furniture.
“One of our major goals at Twin-Star for 2013 is to increase our visibility and positioning in not only the trade markets but also the consumer arena,” stated Brian Brigham, Twin-Star director of marketing and public relations. “The Media Matters’ expertise in all facets of marketing communications with special emphasis in public relations and creative brand development will be very beneficial to us as we continue to build awareness and grow as an industry leader. Having worked with them previously on executing successful editor desk-side presentations, we look forward to leveraging their longtime media relationships.” Additionally, Brigham noted that The Media Matters will interface with and support the company’s social media initiatives.
“We are very pleased to be working with Twin-Star and the wonderful assortment of furnishings they offer,” said Kathy D. Wall, president and ringleader of The Media Matters. “Our strategy is to not only increase their exposure with consumers but also in markets supported by the High Point and Las Vegas Shows, International Builder Show, International Housewares Association Show, the Kitchen & Bath Industry Show and others.”
Founded in 1996, Twin-Star International, Inc. of Delray Beach, Fl., is changing the way people entertain. Twin-Star, an award-winning home furnishings manufacturer of quality furniture, combines the latest trends with function and style to create unique pieces that enhance the lives of their customers. They use the finest hardwoods, wood veneers and finishes available, chosen specifically to match the character and need of each individual piece. Known for their ClassicFlame® Fireplaces, the finest furniture in the electric fireplace industry, their line-up also includes Duraflame®, Chimney-free® and Pro Electric Fireplaces, Tresanti® Media Consoles; Tresanti® Refrigerated Wine Cabinets; Tresanti® Kitchen Islands and Beverage Curios; Tresanti® Home Office Furniture; Black & Decker® and Luxe™ Bathroom furniture. Find out more at www.twinstarhome.com.
About The Media Matters, Inc.
Through captivating imagery, language and graphics, The Media Matters helps its clients break ahead of the competition and stand out in the world of the ordinary. Led by founder and President Kathy D. Wall, the full services agency offers public relations; social media facilitation; events and promotions; brand strategy, development and management; consumer and trade advertising planning; photography art direction; and collateral development for international companies and well-known brands. For more information, visit www.themediamatters.com.