Delray Beach, FL, June 27, 2016 – Twin-Star International, the premier designer and manufacturer of electric fireplaces and home furnishings, today announced the launch of a new e-commerce line of stylish home furnishings to help its retail and e-tail partners take advantage of the substantial sales growth in e-commerce. Twin-Star’s newly developed product line specifically addresses the needs of the e-commerce channel and appeals to consumers of all generations, particularly Millennials, the largest buying group in home furnishings.
Twin-Star’s commitment to developing e-commerce demonstrates its understanding of the consumer and will yield opportunities for new channels and additional sales for their retail trade partners.
“With the rapid growth of technology, people of all generations are convenience shoppers. Most are tech-savvy, using technology and the Internet to shop for and purchase what they need and want,” stated Marc Sculler, Twin-Star Co-President. “Twin-Star’s new e-commerce program, offered to our retailers, is designed to appeal to all generations of consumers while offering the style, high quality and great value that our customers and retailers expect. The e-commerce home furnishings line ranges in style from contemporary to industrial, and is designed to make it easier for retailers to ship directly to consumers.”
Twin-Star welcomes retailers to connect with the e-commerce line in the newly expanded Twin-Star Las Vegas showroom, A-1016, during the Vegas Market, which will occur from July 31, 2016 through August 4, 2016 [in Las Vegas, NV].
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Established in 1996, Twin-Star International, Inc. of Delray Beach, FL., is an award-winning manufacturer of home furnishings, stoves, heaters and consumer electronics, combining the latest trends with function and style to create unique products that enhance the lives of their customers. Twin-Star’s in-house designers and engineers keep a finger on the pulse of the latest trends and consumer demands, offering the most comprehensive and diversified product lines available. Twin-Star believes it is essential to have product lines that reflect the advanced thinking our designers have considered and executed, providing our customers with quality products and innovative designs. Twin-Star is known for their world-renowned brands: ClassicFlame, Duraflame, ChimneyFree, ClassicFlame Pro, Bell’O, Bell’O Digital and Powerheat. Find out more at www.twinstarhome.com.
Contact: Angela Scarbrough